Why Punjabi music is so euphonic
With the expansion of digital distribution, Punjabi music has been taking India by storm in the recent years, but what is in it that appeals to the audience so much? "My mom does not like you despite your fair face, you will not be spared if my dad comes to know about you, but still I love you boy…" Thus goes the lyric of a Hindi song download called Jaani Tera Naa. The lines not only form the chorus but also the summary of the track. Since its release in September 2017 on YouTube, the song has amassed a whopping 305 million views. The comments show that majority of the audience just adores the track. From Yo Yo Honey Singh to Guru Randhawa to Badshah, digital distribution channels, especially YouTube, have helped Punjabi singers become immensely popular among a very large audience both at home and abroad in the recent years. Punjabi music has also grown a massive influence on Bollywood, which seems to be using more and more Punjabi tunes in its film tracks. Livemint...